Passive and Active audience

Bulmer and Katz

Jay Blumler, Denis Mcquale and Josheph Brown were joined by Elihu Katz in 1973/ 1974 in their media research. They were theorists that began research  to indicate how people saw the mass media.
Blumler and Katz made the users and gratification theory and its an approach to understand why people seek out specific media to satisfy peoples specific needs. For example social media is a way to enjoy media to for fill someones needs, it is more of an active audience because the audience is interacting with the media rather than accepting it if you were a passive audience.

Blulmer and Katz developed a model to identify four needs that could be fulfilled by viewing TV.



Gratifications theory

Battlefield 1's main purpose is to entertain the viewers, this can be aimed towards both men and women but mainly to men. The game has a sense of social interaction as people who play the game will often talk about it with their friends, and this can lead to further discussions about the game. People can play battlefield as a way to escape reality and especially a good way to play with friends online if you have had a hard